Wear Felicity Reviews: Is It Worth It? (Plus a UK Alternative)

If you have landed here, you are probably about to spend £30 or £40 on something that matters more than the money. A photo of your mum. Your dog, who is no longer here. The two of you on a day you want to keep. And you have found yourself doing the thing everyone does before they hand over a card number for a brand they have never used: searching the name followed by the word “reviews”.

So here is what Wear Felicity’s reviews actually say, where the numbers come from, and what to check before you order from them or from anyone else selling photo projection jewellery.

First, who is writing this

This page is on Allure Jewellery’s website, and Allure sells the same kind of product Wear Felicity does. We are a competitor, not an independent review site, and you should read this the way you would read any brand talking about a rival.

What we have done to make it useful anyway: every figure below is from a public source you can open yourself, every link to a source is live in the text, and we have put our own review numbers next to theirs rather than only the flattering half. There are no customer quotes on this page, ours or theirs, because we are not in a position to verify who wrote them. If you would rather see a straight feature-by-feature comparison, we keep a separate Allure Jewellery vs Wear Felicity page for that, and a similar one for Allure Jewellery vs IfShe.

What the review scores say

Checked on 29 October 2026. Scores move, so treat these as a snapshot and click through if you want today’s figure.

On Trustpilot, Wear Felicity shows a TrustScore of 3.5 out of 5 across roughly 1,420 reviews. The star breakdown underneath that score is the part worth looking at: 63% of those reviews are one star, and 30% are five star. Almost nothing sits in the middle.

Those two numbers look like they contradict each other, and there is a reason. Trustpilot’s TrustScore is not a straight average of the stars. It weights recent reviews more heavily and applies its own model, so a headline score can sit well above the flat average of the distribution beneath it. A plain average of that breakdown would land closer to 2.4. We are pointing this out rather than quoting whichever number suits us, because if you open the page and see 3.5 after reading a line about 63% one-star reviews, you deserve to know why both are true.

Two other public sources, both based on smaller samples:

• The Better Business Bureau shows an average customer review score of 1.16 out of 5 from 465 reviews. The business is listed as not BBB accredited.
• SmartCustomer reports 2.1 out of 5 from 137 reviews, around 96% of them one star.

For comparison, Allure Jewellery sits at 3.9 out of 5 on Trustpilot from 279 reviews, with 71% five star and 21% one star. We are not going to pretend that 21% is nothing. More on it further down.

The four complaints that keep coming up

Scores on their own do not tell you much. What matters is whether the thing people complain about is a thing that would bother you. Reading across Trustpilot, the BBB and SmartCustomer listings, the same four themes repeat.

1. Orders arriving late, or not arriving

This is the biggest single theme. Reviewers describe orders landing weeks or months after they expected them, some with no tracking information in the meantime, and a number that never turned up at all. A lot of these reviews mention a birthday or a Christmas that the parcel missed.

Worth knowing: every piece of photo projection jewellery is made to order, by every brand selling it, including us. Nobody has these sitting on a shelf. So the question is never “is it instant”, it is “is the stated window honest, and what happens when it slips”. Wear Felicity’s product pages state 1 to 2 weeks. So do ours. The reviews are about what happens after that.

2. Not being able to see the photo

The second recurring theme is people saying the image inside came out blurry, too dark, or invisible. This one is genuinely worth separating out, because some of it is the product and some of it is the photo that went in and how people are looking at it.

The printed element inside these pieces is tiny, and it is the same size in every piece regardless of how big the pendant around it is. A dark, busy or low-contrast photo has nowhere to hide at that scale. Our own guide to choosing the right photo for a projection piece covers what actually survives the process, and how to view one properly covers the part most people get wrong, which is holding it in front of a lamp instead of touching it to a phone torch. If you order from anyone and cannot see your image, try that before you conclude the piece is faulty.

3. Things breaking

Charms coming loose, chains snapping and clasps giving way come up repeatedly, as does tarnishing. Material is the thing to check here, and it is the thing hardest to check on Wear Felicity’s site: the product pages we looked at list colour options such as White/Silver, Black/Gold and Steel, which describe how a piece looks rather than what it is made of. We could not find a stated metal composition on the product page itself.

That matters because plated and solid are different purchases. A plated piece will tarnish eventually, which is not a fault, it is just what plating does. Our post on whether photo projection jewellery tarnishes explains the difference between silver plated and 925 sterling silver and which one is worth the extra. Whoever you buy from, find the composition before you order, and if a site will not tell you what the metal is, treat the cheaper price accordingly.

4. Getting hold of someone

Unanswered emails and no phone number are the fourth theme, and it is the one that turns a small problem into a one-star review. A dusty lens or a loose clasp is a ten-minute fix if somebody replies. It becomes a refund fight if nobody does.

The small print, before you order

This is the part most people skip and then regret. Taken from Wear Felicity’s own refund policy on 29 October 2026:

• Non-custom items can be returned within 30 days of delivery.
• Custom and personalised items are not returnable, and the policy states that only replacements are offered. Custom orders also cannot be cancelled once placed.
• All products carry a 30-day warranty.
• Returns are free within the United States only, and shipping fees are not refunded.

Two things follow from that if you are ordering from the UK. The business is US based, with its headquarters listed in Illinois on its BBB profile, and prices on the product pages we checked are shown in US dollars, with that circle photo bracelet listed at $38. And because free returns stop at the US border, posting something back across the Atlantic is at your own cost, on a piece that is personalised and therefore not returnable for a change of mind anyway.

None of that is hidden or improper. It is just a different proposition from buying from a UK seller, and it is the kind of detail that explains a fair few of the one-star reviews.

So is it worth it?

Honest answer: that depends on where you are and what you are buying it for.

If you are in the US, not working to a deadline, and happy to treat it as a low-cost punt, the 30% of reviewers leaving five stars are real people who got what they wanted. If you are in the UK, or the piece has to arrive by a particular date, or it carries a photo of someone you have lost, the review pattern above is a reasonable thing to be cautious about. The 30-day warranty and the no-returns-on-custom position leave you with very little room if something is wrong.

The UK alternative, and our own weak spot

Allure Jewellery is a UK business selling the same category of piece. Our photo and picture bracelets and photo and picture necklaces work on the same principle, and if you want to understand the mechanism before you buy anything from anyone, start with what a photo projection bracelet actually is.

Where we differ on the four points above:

• Guarantee. A 100-day satisfaction guarantee on every order, against their 30-day warranty. If something is wrong with a personalised piece, our refund policy says we will put it right with a replacement or another fair resolution.
• Materials, stated. Every finish is named on the product page, and you can choose 925 sterling silver rather than plated. Sterling sits around £10 above the plated option and is the one to pick if it will be worn daily.
• Prices in pounds. No currency conversion, no guessing.
• Care guidance that admits limits. We tell people plainly that these pieces are not waterproof, rather than letting them find out in the shower.

And the part a brand would normally leave out. Of our 279 Trustpilot reviews, 21% are one star, and the overwhelming majority of those are about delivery: orders arriving later than the 1 to 2 week window, and a smaller number lost in transit. It is the same complaint that leads Wear Felicity’s reviews. Made to order means a real wait, couriers lose things, and when that happens it is miserable regardless of whose logo is on the box.

What our reviews do say, consistently, is that someone answers. Service is the most praised thing about us by a wide margin, which is the difference between a delay and a disaster. If you are ordering for a fixed date, order with more room than you think you need. That advice applies to us as much as to anyone.

What to check before you order from anyone

Useful whichever brand you end up choosing:

1. Read the star breakdown, not the headline score. A high average over a pile of one-star reviews tells a different story from the number on its own.
2. Find the metal. If the product page only gives you colour names, you do not know what you are buying.
3. Check where it ships from and where returns are free. Those two facts decide what a problem will cost you.
4. Read the policy on personalised items specifically. Most sellers, us included, do not take change-of-mind returns on something made with your photo. What differs is what happens when it is faulty, and for how long.
5. Add a fortnight to any deadline. Made to order plus a courier is not a next-day proposition.
6. Pick the photo properly. It is the single biggest thing in your control, and the one most likely to decide whether you love the piece.

FAQ